Brief
We were commissioned to create a section of promotional materials for the Sheffield Adventure Film Festival, to both inform and stimulate interest in the event. The festival occurs every year at the end of February at the Showroom in Sheffield, one of the country's best independent cinemas.
Approach
Due to the incredible nature of the films in the festival, we used a promotional shot from one of them as the basis for the material. By using one main image, along with consistent typography and colours, a cohesive look for the event's publicity was created across all the various elements.
The festival publicity was created in two batches, the first being posters, flyers and web adverts and the second being the programme and banners.
Result
A cohesive set of promotional material that covered both on- and off-line presences. This year the festival received more visitors than ever before and the organisers were incredibly happy with the work we produced.
Items:
Poster
Flyer
Sail Flags
20 Page Programme
4 web banner ads
